ProposalProse was an online application that allowed you to generate targeted proposals easily and quickly. ProposalProse did this by giving you access to standardized and industry specific proposal content and graphics, animations, talking-partner-heads through an intuitive interface. You could assemble a response to a mid-sized RFP in few minutes.
Tom Kraemer designed and patented ProposalPros to help the professional services industry create a reliable repository for its reusable boilerplate content to be pulled up on an moments notice and augmented with a prospects RFP engagement specifications.
PP was originally designed as SAAS application predicated on an inverted proprietary content management system. Instead of managing one website it could spit-out a CMS on demand with your company’s boilerplate content built in with all the tools needed to co-brand with your prospective client. The portable CMS could tracked and measured against the success rate of others proposing to similar industries.
Unfortunately my interest in helping corporations grow their business was superseded by New York City’s profoundly limited intellectual capacity due to its myopic focus on the real estate business e.g., New York is not tech friendly at all and the last place anyone with start-up plans should open a business. My landlord had migrant contractors up on the roof break into my apartment, re-routed ethernet past my fire-wall and crashed my core business. This, so they could add a few hundred bucks to a cheesy rent-stabilized apartment. Moron City where creativity goes to cultivate mediocracy.
Be that as it may PP was very successful. Every CMO that took it for a test drive wanted one. Its only real impediment to software sales was IT departments not wanting CMO’s using outsourced software. The IT departments were not adding any value—they were simply protecting their turf—and held back most companies growth potential.
I will be re-introducing ProposalProse probably on server pursuit teams can keep in-house or take with them. Here is the old brochure.